Any Tequila by Aubrey Plaza
Meet Any Tequila by Aubrey Plaza — the world’s most talked-about tequila that doesn’t technically exist. Created in partnership with Cointreau, this satirical release turns the spotlight on the celebrity-tequila craze while reminding the world of one timeless truth: to make the perfect Margarita, all you really need is Cointreau, lime juice, and any tequila.
With her signature deadpan humor and unapologetic wit, Aubrey Plaza delivers a bold campaign that celebrates simplicity, authenticity, and a good laugh. “Any Tequila” isn’t about fancy packaging or celebrity hype — it’s about getting back to what matters: great ingredients, genuine flavor, and not taking yourself too seriously.
While you won’t find a bottle on your shelf, you will find inspiration to craft the ultimate Margarita — refreshing, perfectly balanced, and endlessly repeatable. Whether you’re mixing for friends or yourself, Any Tequila by Aubrey Plaza is your cue to skip the marketing and pour the magic.
Highlights:
• Collaboration between Aubrey Plaza and Cointreau
• A clever parody of the celebrity-tequila trend
• Encourages creativity and confidence behind the bar
• Celebrates the true star of every Margarita — Cointreau
Tasting Inspiration (if it were real):
• Nose: Fresh agave and citrus zest
• Palate: Crisp lime, orange sweetness, and a touch of salt
• Finish: Smooth, bright, and endlessly refreshing
Category: Tequila (Satirical Collaboration)
Creator: Aubrey Plaza
Partner Brand: Cointreau
Concept: The “tequila” for people who already have one — any one.
Keep it simple. Keep it smart. Any Tequila by Aubrey Plaza is a toast to humor, creativity, and the real secret to a perfect Margarita.