The Don’t Tread on Me flag, called the Gadsden Flag, is a symbol of a people banding together to stand up for what is right. The first use of the image of the coiled rattlesnake was in 1754, when none other than Benjamin Franklin began calling for the colonies to unite in order to win independence.

Today, the Don’t Tread on Me slogan continues to inspire us to greater unity, strength and an iron will in the face of threats to our country. Our Don’t Tread on Me packaging -- part of our Americana Series -- celebrates that spirit of tough-minded independence that has always characterized the United States of America.

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